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Sunday, May 22, 2005

[aageneral] How and when should I submit my website to Google?

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How and when should I submit my website to Google?

By Glenn Murray | Advertising Copywriter & Search Engine
(SEO) Copywriter * 

As soon as you register your domain name, submit it to
Google! 

Even if you haven't built your site, or written an copy, or
even thought about your content, submit your domain name to
Google. In fact, even if you haven't fully articulated your
business plan and marketing plan, submit your domain name to
Google.

Don't wait!

There are two reasons for this. Firstly, getting on the
search engines has always taken a long time for a new site.
Even assuming you do everything right, it takes months
before your site is even indexed, and more months before it
starts to rank well. As a rule of thumb, never expect to
rank highly within 6 months of submitting your site to
Google. 

The second reason is a recent phenomenon called `Google
Sandbox'. Many SEO experts believe that Google `sandboxes'
new websites. Whenever it detects a new website, it
withholds its rightful ranking for a period while it
determines whether your site is a genuine, credible, long
term site. It does this to discourage the creation of SPAM
websites (sites which serve no useful purpose other than to
boost the ranking of some other site). 

By submitting your domain name to Google as soon as you
register it, you're establishing a site history even if the
site has no content. By the time you've built your site,
written your copy, and developed the rest of your content
(and written your business and marketing plans), Google will
probably see no need to sandbox you. 

If you wait until launch day to submit your site, you'll
spend a month or two (maybe more) sitting in the sandbox
watching potential customers spend their money elsewhere. 

How to submit your site to Google

Don't waste money by paying someone else to submit your site
to Google. It's easy!

Simply go to http://www.google.com.au/addurl.html,  enter
your URL (domain name) and a few comments or keywords to
describe your site. Then click `Submit'. That's all there is
to it. You only have to do it once, and only for your top
level page (i.e. Home page).

Google's robots will then crawl your website the next time
they're out and about. Of course, they don't guarantee that
you'll be included in their results.

IMPORTANT: As mentioned above, it takes quite a while for
your site to appear in the search engines. This is partly
because the search engines are big and slow – especially
when it comes to new sites. It will take a minimum of 6-8
weeks before your site is indexed.

How to submit your site to other search engines

There are hundreds of search engines on the Internet. It's a
lucrative business, after all! But don't panic; studies
suggest that the top 11 search engines account for about 90%
of web traffic. In other words, if you have the top 11
covered, there's no need to submit to the rest.

What's more, at the time of writing, most of the top 11
don't actually accept submissions. The only ones that do are
Google (described above), Yahoo, and MSN. Here's a list of
the available submit pages. 

•      Yahoo – http://search.yahoo.com/info/submit.html (offers
free submission)
•      MSN – http://search.msn.com/docs/submit.aspx?FORM=WSDD2
(offers free submission)
•      Alta Vista – covered by Yahoo submission
•      Netscape – covered by Google submission
•      Fast / All the Web – covered by Yahoo submission
•      Ask Jeeves / Teoma – at date of writing was not accepting
new submissions
•      Hotbot – at date of writing was not accepting new
submissions
•      Lycos – at date of writing was not accepting new
submissions
•      AOL – at date of writing was not accepting new
submissions
•      Looksmart – at date of writing was not accepting new
submissions

TIP: My SEO copywriting and advertising copywriting website
http://www.divinewrite.com reached page 1 of Google.com for
my primary keyword, "copywriter", without a dollar being
spent on search engine submission. I only ever submitted my
site to the engines that offer free submission.

Do I need to submit my site to other search engines?

As a rule, no.

With an estimated 8.8 billion pages indexed (approximately
76% of the Internet), Google is number 1 when it comes to
search engines. It's argued that once Google has indexed
your site, the other search engines will follow.
Theoretically, you don't actually need to submit your site
to Google either because it's always on the lookout for new
content and will eventually find your site of its own
accord. Google actually states, "Given the large number of
sites submitting URLs, it's likely your pages will be found
in an automatic crawl before they make it into our index
through the URL submission form." ("Google Information for
Webmasters" - http://www.google.com.au/webmasters/1.html#A1)
Personally, I wouldn't like to take the risk.)

Having said that, it certainly doesn't hurt to submit your
site to other search engines (especially if you haven't
developed any content for it yet).

Conclusion

You don't need to be an SEO expert or an SEO copywriter to
submit your site to Google and the other search engines. And
you don't need to pay anything to do it. You just need to do
it. And if your domain name is new, you need to do it NOW!

Happy submitting!


* Glenn Murray is an advertising copywriter and SEO
copywriter and heads copywriting studio Divine Write. He can
be contacted on Sydney +612 4334 6222 or at
mailto:glenn@divinewrite.com. Visit
http://www.divinewrite.com for further details or more FREE
articles.







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