[aageneral] Marketing is More Than A Token Process
Title: Marketing is More Than A Token Process
Author: Kathleen Gage
Email: kathleen@turningpointpresents.com
Word Count: 665
Copyright: © 2005 by Kathleen Gage
Web Address: www.kathleengage.com
Publishing Guidelines: You may publish my article in your newsletter,
on your web site, or in your print publication provided you include
the resource box at the end. Notification would be appreciated but is
not required.
Summary Understand the power of turning ideas into action in your
personal and professional success.
Marketing is More Than A Token Process
By Kathleen Gage
"Necessity is the mother of invention!" The first time I heard this
was nearly twenty years ago when I was introduced to Tony Robbins'
material. I was listening to, and applying, information from his
thirty day series. I have to admit, the first time I heard this it
didn't quite register.
However, nearly two decades later, it makes all the sense in the
world. In fact, a majority of the things we take for granted were
created out of a need. When the need became great enough, someone
figured out a solution.
Such is the case with a new eBook that just hit the market - Tokens
for TV. The idea for this informative book is the brainchild of
working mom, Lisa Workman. As she explains it, about a year ago, she
and her husband were struggling with how to get their kids to take an
interest in choosing how much television and computer time they were
spending each day. She came up with a system that not only limited
how much TV/Computer time they received, but also took out some of
the parental nagging and placed some responsibility on their
shoulders. She came up with a simple solution to helping children
manage their television and computer time.
Seeing how effective her system is, friends started asking her how it
worked. After numerous requests, she began writing down the system
and eventually fine tuned it to the point it became her now popular
eBook, Tokens for TV.
An exciting aspect of this resource is that the information aligns
perfectly with Lisa's personal and professional vision and mission.
She is extremely committed to providing quality information to
families while promoting healthy lifestyles for children. However,
something Lisa realizes is that without an effective marketing
campaign to promote Tokens for TV there are many people who will
never know how effective the system can be.
Lisa has put together a very effective campaign which includes full
use of her Tokens for TV website, free reports, and article
distribution both online and off, interviews with the media and viral
marketing. Her marketing plan was developed long before the eBook was
taken to market. Without a doubt, she will be successful in getting
the word out.
Like Lisa Workman, many people have an idea that is a perfect
solution to a common problem. Unlike Lisa, a great majority of people
only think about the solution, yet do nothing about it. Then they
wonder why success happens to others but not to them. Success is
determined by the actions one takes.
As you think of solutions you can offer to your customers or clients,
how would you answer the following questions?
-What is the primary problem that keeps your customers awake at night?
-What products or services do you need to develop that would solve
their problem?
-What do you need to do to market your product or service?
-Do you have a plan put in place?
-Are you willing to invest the time and money into marketing your
product or service?
-Are you willing to take responsibility for all that needs to be done
on a consistent basis?
When Lisa identified a problem that prevails in many families she
could have responded like most and simply said, "Wouldn't it be nice
if someone came up with a solution?" Rather, she mapped out the
solution, developed it into a system and is now making it available
to those who will benefit from it.
What is the solution you have that people are waiting for?
To find out about Tokens for TV and access a FREE worksheet to learn
how much time your child spends "plugged in" to some sort of
electronic device visit http://www.tvtokens.com .
Kathleen Gage is a keynote speaker, author and business advisor
specializing in marketing and promotions and achievement. Access
Gage's's FREE eBook Street Smarts Marketing On the Internet at
http://www.streetsmartsmarketing.com/free-ebook.htm
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Author: Kathleen Gage
Email: kathleen@turningpointpresents.com
Word Count: 665
Copyright: © 2005 by Kathleen Gage
Web Address: www.kathleengage.com
Publishing Guidelines: You may publish my article in your newsletter,
on your web site, or in your print publication provided you include
the resource box at the end. Notification would be appreciated but is
not required.
Summary Understand the power of turning ideas into action in your
personal and professional success.
Marketing is More Than A Token Process
By Kathleen Gage
"Necessity is the mother of invention!" The first time I heard this
was nearly twenty years ago when I was introduced to Tony Robbins'
material. I was listening to, and applying, information from his
thirty day series. I have to admit, the first time I heard this it
didn't quite register.
However, nearly two decades later, it makes all the sense in the
world. In fact, a majority of the things we take for granted were
created out of a need. When the need became great enough, someone
figured out a solution.
Such is the case with a new eBook that just hit the market - Tokens
for TV. The idea for this informative book is the brainchild of
working mom, Lisa Workman. As she explains it, about a year ago, she
and her husband were struggling with how to get their kids to take an
interest in choosing how much television and computer time they were
spending each day. She came up with a system that not only limited
how much TV/Computer time they received, but also took out some of
the parental nagging and placed some responsibility on their
shoulders. She came up with a simple solution to helping children
manage their television and computer time.
Seeing how effective her system is, friends started asking her how it
worked. After numerous requests, she began writing down the system
and eventually fine tuned it to the point it became her now popular
eBook, Tokens for TV.
An exciting aspect of this resource is that the information aligns
perfectly with Lisa's personal and professional vision and mission.
She is extremely committed to providing quality information to
families while promoting healthy lifestyles for children. However,
something Lisa realizes is that without an effective marketing
campaign to promote Tokens for TV there are many people who will
never know how effective the system can be.
Lisa has put together a very effective campaign which includes full
use of her Tokens for TV website, free reports, and article
distribution both online and off, interviews with the media and viral
marketing. Her marketing plan was developed long before the eBook was
taken to market. Without a doubt, she will be successful in getting
the word out.
Like Lisa Workman, many people have an idea that is a perfect
solution to a common problem. Unlike Lisa, a great majority of people
only think about the solution, yet do nothing about it. Then they
wonder why success happens to others but not to them. Success is
determined by the actions one takes.
As you think of solutions you can offer to your customers or clients,
how would you answer the following questions?
-What is the primary problem that keeps your customers awake at night?
-What products or services do you need to develop that would solve
their problem?
-What do you need to do to market your product or service?
-Do you have a plan put in place?
-Are you willing to invest the time and money into marketing your
product or service?
-Are you willing to take responsibility for all that needs to be done
on a consistent basis?
When Lisa identified a problem that prevails in many families she
could have responded like most and simply said, "Wouldn't it be nice
if someone came up with a solution?" Rather, she mapped out the
solution, developed it into a system and is now making it available
to those who will benefit from it.
What is the solution you have that people are waiting for?
To find out about Tokens for TV and access a FREE worksheet to learn
how much time your child spends "plugged in" to some sort of
electronic device visit http://www.tvtokens.com .
Kathleen Gage is a keynote speaker, author and business advisor
specializing in marketing and promotions and achievement. Access
Gage's's FREE eBook Street Smarts Marketing On the Internet at
http://www.streetsmartsmarketing.com/free-ebook.htm
########################################################
Looking For Quality Content?
The Syndicator provides free, quality syndicated articles
for your website that are automatically updated each week.
Syndication feeds include:
Business/Sales
Internet Marketing/Promotion
Web Design/Development
Biz Tips
Web Design Tips
Home & Family Matters
Dinner Ideas
Health & Fitness
Horoscopes
AngelVoice
Headlines
and more...
http://www.web-source.net/syndicator.htm
########################################################
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