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Tuesday, June 28, 2005

[aageneral] How to improve your websites search engine rankings

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Article Title: How to improve your websites search engine rankings
Author: Jonathan White
Word Count: 796
Author Contact Email: jonathanw@simplysearch4it.com
Article URL: http://articles.simplysearch4it.com/article/00012/3475.html

Keywords: seo, promotion, marketing, advertising, search engines,
search engine rankings, articles, article submissions

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----- PLAIN TEXT COPY OF THE ARTICLE -----

How to improve your websites search engine rankings
By Jonathan White

One of your main goals when building a site is to receive a lot of
traffic so that you can make some reasonable money out of your
website. One of the main and best ways of getting more traffic to your
site is for you to do some seo (search engine optimization).

There are many things involved when doing seo for your website. Some
of these include the following:

Designing your website
This is a very important thing to consider when doing seo. This is
because the better your site is optimised for the major search
engines, the better your chance will be of you getting an improved
ranking for your chosen keywords within the major search engines. To
optimise your site you will need to use metatags, which contains your
chosen keywords. You will also need to design your site so that it is
not just full of images.

You will need to add some good quality content to your web pages in
the form of text. When writing text/information for your web pages you
must consider using your chosen keywords throughout the content so
that it has a good keyword density for your chosen keywords. It would
probably be best to aim for a keyword density of around 7% - 9%. If
you have a keyword density any higher than this, then the search
engines may penalize you for spamming their search engines with your
chosen keywords.

The navigation of your site is also very important as when people
arrive at your site you will want them to easily be able to navigate
through your sites content. If they can't do this then they may leave
your site and go to another one, which could even be one of your
competitors.

Link Popularity
Link popularity is very important in making your website rankings
improve. This is because the more sites that link to your site the
more important your site looks to the major search engines. But when
getting sites to link to yours it is best to make sure that your link
is on a page of a site that is based on the same topic as your site.
Doing it this way will benefit your site much better than you having
your links on pages of other sites that has topics that have nothing
to do with your sites topic.

So you are probably now wondering how you can get sites linking back
to your site. Well there are many ways of doing this. Some of these
include the following:

1. Doing link exchanges
Doing link exchanges with other sites is a good way to increase your
sites link popularity.

2. Writing reprint articles and submitting them to article directories
Writing reprint articles that is on the same topic as your site and
then submitting them to free reprint article submission sites is one
of the best ways for you to increase your link popularity plus
visitors. This is because you are writing an article about your sites
topic and then you are placing your sites link in the authors'
resource box, which then means that your link will be on the same page
as information about the same topic as your site. Placing your sites
link in your articles also means that it is a one-way link, which is
an advantage to link exchanges.

Some article directories have so many articles that they also include
an article achieve so that your article can stay in view of the major
search engines for some time and also so that you can easily navigate
the articles more quickly by using the achieve. For example, the
articles directory at:
http://www.simplysearch4it.com/article/articledir.php has an article
achieve at: http://articles.simplysearch4it.com , which lists all of
the articles listed within the SimplySearch4it! database in an easy to
navigate and read format.

3. Using forums and including your sites link in your signature
Using some forums will increase your sites link popularity, but using
these is not as good as using some other forms of getting links to
your site. This is because some forums use some sort of redirect so
that the search engines can't see your link in the forum.

4. Adding your sites link to free to submit general and specialty web
directories
This is a slow, but good way of increasing your sites link popularity
and also increasing your sites visitors. This is because many web
directories have good rankings within the major search engines, which
means that your site will also benefit from it.

5. Writing press releases
This is a very good way to increase your sites traffic and link
popularity. As longs as you can write a good press release you should
see a good increase in your websites traffic and link popularity.


About the Author:
Jonathan White has been involved in online marketing for over three
years now and is the Webmaster of http://www.simplysearch4it.com where
he also operates a large free to play online games directory at
http://games.simplysearch4it.com

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