[aageneral] Trade Show Exhibit Booth - 7 Tips to Improve Yours

Article Title: Trade Show Exhibit Booth - 7 Tips to Improve Yours
Author Name: Patty Stripes
Word Count: 555 @ 65 characters per line
Category: Marketing
Contact Email Address: patty@the-trade-show-booth.com
Copyright Date: 2005
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Trade Show Exhibit Booth - 7 Tips to Improve Yours

Once you have decided to participate in a trade show, half your
work is done. The other half starts with exploring ideas on how
to get the maximum out of the event both in terms of brand
building as well as sales enquiries. Here are seven easy to
follow and cost-free implementation tips which would help you
improve your trade show booth.

1. Balanced décor
The size of your trade show booth doesn't really matter. The
main idea should be that you work towards achieving a balanced
look for the space. The display material and the furniture
should be spread evenly instead of concentrating in one section.
The entire assigned space should look equal so that visitors
find the booth attractive enough to visit it.

2. Treat it as a mini camp
You are likely to spend most of your waking hours at the trade
show booth for the next couple of days so it is advisable that
you spend a few minutes in planning strategic and accessible
locations for all items required. This also helps you avoid a
mad scramble each time a visitor requests for some literature or
a visiting card. For example, keep the enquiry form on a handy
clipboard just under the table, keep visiting cards in your
pocket for easy access, keep the high quality brochures under
the table which can be reached without a lot of exercise etc.

3. Right amount of furniture
Aim at 'right-ordering' the furniture. Not so much that your
trade show booth looks like a furniture display and not so
little that you have no chairs to comfortably seat a tired
visitor who might a good potential customer. The furniture should
also be a match to your display and avoid the heavy sofa if you
have limited space as you will always be skirting around it to
get anywhere.

4. Get more lights than the neighbour
This is really a good trick which has worked well with me in
most of the international trade shows I have participated in.
Order a few more lights than what the exhibitors are providing.
You can argue that more lights would make you a sweat a bit more,
but it would also make you stand out amongst similar stalls as
the booth would look brighter and somehow more attractive.

5. Personnel should be trained on projects
Sometimes due to shortage of personnel we might hire hosts for
the trade show. It is something which cannot be avoided so it
would be better that you plan in advance for this and give them
sufficient training to them so that they do not appear ignorant
to customer requirements.

6. Flaunt your best attributes
Though this specific point has been mentioned in previous
articles, it is also required to be mentioned here. You should
have a concise communication strategy in all your display
material to be able to attract visitors. Relevant graphics and a
strong message delivery can make all the difference between your
and your competitors stall.

7. Smile
This is something which is a no-cost sure fire winner. You need
to be cheerful but not overly friendly and have a genuine smile
while talking to visitors. As the Chinese correctly said that a
man without a smiling face should never open a shop and they
surely know something about selling.

Patty Stripes is an editor for The Trade Show Booth, check out
her latest articles about: http://www.the-trade-show-booth.com/ ,
http://www.the-trade-show-booth.com/used-trade-show-display.html
and http://www.the-trade-show-booth.com/trade-show-booth-design.
html

*************************Article End*************************

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