[aageneral] Let\'s Kill All the SEO\'s

Title: Let's Kill All the SEO's
Author: Stephan Miller
E-mail: support@profit-ware.com
Copyright: © Stephan Miller 2005
Web Address: http://www.stephanmiller.com
Word Count: 458
Category: Marketing
Summary: Search engine optimization

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Let's Kill All the SEO's
by Stephan Miller

Yes, it does seem to be open season. And it does seem that
anyone who tries to make their website rank higher in search
engine results is lumped together with search engine
spammers.

Now, I would understand this a little more if search engine
technology was at a level where I type a phrase in and find
what I am looking for. But people's minds works differently
and no search engine will ever be able to account for this
factor.

A newbie to a certain technology, doesn't matter which,
doesn't use the same terminology as an expert. He will use
terms that relate to his areas of expertise and as he
progresses, this terminology will evolve until it is more
precise. Therefore, there will be many levels of vocabulary
that he will use in this progression. As SEO's, we recognize
this.

A person may type in "change belt in my car", not knowing
that there are multiple belts in a vehicle and each vehicle
may have different procedures for changing this belt.

The more "authoritative" website may never use this exact
term. They will use "change a timing belt in a 94 Toyota
Camry" or "changing the drive belt in a 95 Chevrolet
Corsica." While the SEO, who has researched search terms on
internet users, will know the vague terminology that newbies
may use.

This is the job of an SEO. To bring people the information
they are looking for. Maybe make a sale while they are at
it, but still an SEO knows the pulse of what people are
looking for more accurately than the run-of-the-mill
textbook webmasters.

People looking for something on the web are looking for
something quick. They do not care that the language they may
use is inaccurate. They don't want to read a manual before
they type words into Google. They just want the info. As
SEO's we bring it to them and reap our rewards.

To do this, we learn a little about the search engines we
submit to. It's a necessity. And I think this makes the
internet a better place to find things. To suggest otherwise
would be like saying that people born with bad eyesight
should be forced to live without glasses.

Of course, I am only speaking for those on the white-hat
side of SEO. Presenting a false front to search engines is
not good practice. Just give people what they are looking
for and add value to your site.

Let the blind continue to lynch SEO's. Let search engine's
change their ranking algorithms. Let spammer's continue
their games and get banned. Let the non-SEO webmasters
continue to website equivalent of Siberia. Then sit down,
know your audience, know your competition, know your search
engines, and write.

----------------------------------------------------------
Stephan Miller
http://www.profit-ware.com
----------------------------------------------------------

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