[aageneral] Ten Compelling Reasons to Hire a Commercial Writer

-------------------------------------------------------------------
Author:
Dr. Barry W. Morris
Your Go-To Writer for Rapid Turnaround & Quality Copy
http://BarryMorris.com
-------------------------------------------------------------------
Publishing Guidelines:
You have permission to publish this article electronically
or in print, free of charge, as long as the Resource Box is
included. It is found at the conclusion of the article.

A courtesy copy of your publication would be
appreciated.

Contact Information found at: http://BarryMorris.com
---------------------------------------------------------

Article Title: Ten Compelling Reasons to Hire a Commercial Writer
Length:
Read Time:

------------------------
BEGIN
------------------------
About three weeks ago I was engaged in small talk with a woman at a
social gathering. It was a business event so we exchanged the
perfunctory so-what-do-you-dos and I answered that I was a
professional writer.

"Really! How interesting," she said.

"Yes, it's really great!" I said. "I write for businesses,
hospitals, and healthcare organizations helping them with marketing
copy, publicity features, brochures, and the like.'

She gave me a look of mild confusion. "Why would they hire a writer?"

It's a common question. One I get all the time. So, I ever-so-
gently proceeded to educate this kind woman about the umpteen-
thousand ways that a Freelance Commercial Writer (FLCW) can impact a
business and enhance their image in the process.

Later in the evening, on the way home in fact, I thought about what
I shared with her. I figured that if she was wondering about this,
then there must be plenty of people out there who must be wondering
the same thing.

I gathered the answers together, looked at them a bit closer and
came up with the following ten reasons why any business would be
wise to hire a professional writer:

Reasons:

1. Problem Solving. It's perhaps the most important, yet
understated, reasons why hiring a FLCW is a good idea. A
professional writer looks at your marketing materials and identifies
how they could be better, more effective, and more results-
oriented. They create online content that sells your product or
service 24-7. A writer/designer team can create a newsletter that
can be distributed online or in-print to your customers resulting in
increased sales. A writer can overhaul your existing company web
site and optimize it for more effective search engine optimization
and recognition. By doing any of these things, a professional writer
buys you more time to focus on what you do best.

2. Your Competition Uses One. It's true. Most businesses
utilize the services of a writer to create, edit, or polish online
content, internal and external newsletters, help with manual
production, and similar tasks. They understand the strength of
having a professional wordsmith craft their messages. It works for
them. It can work for you!

3. Your Business Image Matters. Anyone on your staff can write
a few sentences. But can you guarantee that that those sentences
position your company favorably? Will it present the right image
you've worked hard to create and sustain? When your customer surfs
to your web site at two in the morning (when some of us do our best
thinking), will they find that your site conveys the same
professional image that you do? Business image is a 24-7 issue.
When you partner with a professional writer, you can expect your
image to be their top concern.

4. Fresh Perspective. You're up to your eyeballs in your
business all day long. Sometimes that's a good thing and at others,
it a very bad thing. When it comes to writing effective copy, being
that close to your business can cloud your communications. An
outside writer can often infuse new life into old copy, web content,
and company literature. A fresh perspective is often just what you
need.

5. Bottom Line Impact. A professional writer charges only for
the time they work on your project. Just think about that. What if
the rest of your employees only got paid for the work they
completed? What if you didn't have to pay for sick leave, vacation,
benefits, and worst of all, a less than stellar work ethic? A
professional writer is a consultant. You pay only for what you
agree up front is reasonable. It's a win-win situation.

6. Reduced Work Load. You're so busy you don't know which way
is up. Your To-Do List looks like Santa's. How are you supposed to
get all those backlogged writing projects done? Try bringing on a
professional writer for a specified period of time. Get just one of
those projects out of the way. Are there cyclic period of heavy work
loads in your business? A professional writer is the solution
you've been waiting for. One call gets you an instant employee
without the employee hassles.

7. Redirects Key Employees. When you bring in a professional
writer, your marketing guru can refocus on marketing, your
administrative assistant can refocus on organizational tasks, and
you can do what you do best. A writer allows your key people to do
what you hired them to do. Kind of like what we were talking about
in #4 above. Writers write, craft, envision, and suggest. You make
the decisions. The writer gets it done. Your employees are
refocused on their jobs.

8. Leveraging Sales Staff. Imagine getting more out of your
existing sales staff without adding additional employees. By
updating your company sales literature with more powerful, benefit-
laden copy you can increase the productivity of each member of your
sales staff. One call to your writer will initiate the process of
review and revision of your existing materials. Keeping your
company literature up to date is a sure-fire way to leverage the
ability of your sales personnel.

9. The Creativity Factor. There's no doubt that you know your
business, product or service better than anyone. But, strange as it
may seem, that can impede your marketing message. A professional
writer is trained to examine and extract the nuances of your
company's products and services, identity and them, and finally
craft a message that clearly demonstrates the benefits to the user.
Think of a writer as similar to a photographer; while anyone can
take pictures, it takes an artist to enhance the subject in the
proper light. You wouldn't assign your family portraits to someone
who simply is good with a camera. Why would you leave your business
image to someone good with words?

10. Increased Referrals. You know from experience that business
comes to you from different sources including results from marketing
efforts, repeat business from existing customers, and referrals.
The best thing about referrals? They're free. There's no additional
marketing dollars needed to create this new source of customers.
When you partner with a professional writer, you're potential source
of referral business increases. That's because professional writers
work for many companies. Therefore, their professional network of
contact becomes your network of contacts. It's always a mutually
beneficial relationship that results from partnering with a
freelance commercial writer.

-----RESOURCE BOX-----------
Barry W. Morris is a Freelance Commercial Writer based in San Jose,
California, USA. He works primarily with independent business
owners who are frustrated with how long it takes to get their
business writing projects out-the-door. His site is
http://BarryMorris.com

-----------------------------

------------------------
END
------------------------

########################################################

Looking For Quality Content?

The Syndicator provides free, quality syndicated articles
for your website that are automatically updated each week.

Syndication feeds include:

Business/Sales
Internet Marketing/Promotion
Web Design/Development
Biz Tips
Web Design Tips
Home & Family Matters
Dinner Ideas
Health & Fitness
Horoscopes
AngelVoice
Headlines
and more...

http://www.web-source.net/syndicator.htm

########################################################

Post Articles: mailto:aageneral@yahoogroups.com
Subscribe: mailto:aageneral-subscribe@yahoogroups.com
Unsubscribe: mailto:aageneral-unsubscribe@yahoogroups.com
Change subscription: http://groups.yahoo.com/group/aageneral
List owner: mailto:aageneral-owner@yahoogroups.com
Yahoo! Groups Links

<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/aageneral/

<*> To unsubscribe from this group, send an email to:
aageneral-unsubscribe@yahoogroups.com

<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/